"Crowdfunding" and its possibilities in the Czech Republic

This thesis explains the issues of crowdfunding. It focuses on Czech Republic, its development, present situation a future potential of crowdfunding. The aim is to identify the parameters that help to ensure the success of financing projects through crowdfunding. In the first part of the thesis, the crowdfunding, its principle and process are analysed from the theoretical point of view. The second part presents the development in the world and in the Czech Republic and includes analysis of successful and unsuccessful projects on the selected czech portal. The last section discusses conclusions from the analysis in order to help understanding the important parameters of successful financing. All the pieces of knowledge are reviewed at the end of the work